Engagement Rate Calculator

Calculate your ER and compare against platform benchmarks.

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FAQ

How is engagement rate calculated?

ER = (Likes + Comments + Shares) ÷ Followers × 100.

What is a good Instagram engagement rate?

Above 3% is good. Above 6% is excellent. Micro-influencers typically average 5–10%.

Does reach-based ER differ?

Yes — reach-based measures engagement vs. people who actually saw the post, often more accurate.